Why Your Consulting Firm Mission Statement Is So Important
Creating your mission statement is difficult, but it’s well worth the effort.
Here are 3 reasons to carve out a day to brainstorm and write your consulting firm mission statement.
1. Helps Motivate You For The Long Term
Building a consulting business isn’t easy.
You’ll need greater motivation than just money to succeed in the long term.
A powerful mission statement will help sustain you and keep you going.
Whenever you’re feeling tired, unmotivated, or even scared to take action, you should be able to look at your mission statement and use it as fuel to push past whatever is holding you back.
Your mission statement should be a part of your “why” — the reason you’ve started your consulting business and why you won’t quit.
Consistency is key to success. And your mission statement will help you remain consistent.
2. You’ll Attract Like-Minded Clients & Team Members
Like attracts like.
When you understand your values and communicate them to the world, you’ll attract clients who share those same values.
And when you don’t share your values, you’ll notice that you’ll get clients who don’t share your same values.
Think about that… makes sense, right?
That means you won’t enjoy the process of working with them as much, and your projects will be much more difficult to complete successfully.
Several years ago, Sam and I developed
a mini-documentary that tells our story and shares our values. As a result of being open and vulnerable about our values, we started to attract more clients that share the same values as we do.
The same goes for contractors and employees. You’ll want to find team members who are not only talented — but who also share your same values.
When you have a team that is full of A-players who are all aligned toward achieving the same mission, there are no limits on what you can achieve.
3. You’ll Make Quicker & Better Decisions
As an entrepreneurial consultant, you’ll constantly be making tough decisions.
Whether that’s what type of marketing strategy you’ll focus on, what type of industry you’ll specialize in, and what type of people you’ll hire, the pressure is on you to make the right decisions.
Your mission statement will help you make quicker and better decisions.
How?
Because with each decision you make, ask yourself if making the decision supports your mission statement, purpose and values.
For example, Sam and I built Consulting Success® to be an online business — one where we can serve our clients remotely and work around the world.
There might be a big client out there who wants to work with us and will pay us well.
But if they require us to work with them on-site for long periods of time (and in my case would take me away from my family), then that would go against one of our core values.
